Making marketing investments are so important for businesses to achieve success. The problem is that during uncertain times, planning these marketing investments may be a lot more difficult. COVID-19 is just one situation that has occurred after various recessions during our lifetime. The trick that businesses need to learn is how to make these essential marketing investments when the future may not be as certain. How you plan through adversity can make sure that your business comes out on top in the future. …

Henry Alzamora

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